Privacy Policy

Effective Date: January 1, 2025

At DEX Shop, accessible from https://lihgter.com, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our premium digital technology products.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account on our website
• Make a purchase or place an order
• Subscribe to our newsletter
• Contact us via email, phone, or contact forms
• Participate in surveys or promotions

This information may include:

• Name (first and last)
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely through third-party payment processors)
• Account credentials (username and encrypted password)

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

• IP address
• Browser type and version
• Operating system
• Referring website addresses
• Pages visited and time spent on pages
• Click data and navigation patterns
• Device identifiers

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze website traffic. These technologies help us:

• Remember your preferences and settings
• Maintain your shopping cart
• Understand user behavior and improve our services
• Deliver targeted advertising
• Analyze site performance

You can control cookie preferences through your browser settings. However, disabling cookies may limit certain website functionality.

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Order Processing and Fulfillment

• Process and complete your purchases
• Send order confirmations and shipping notifications
• Handle returns, refunds, and warranty claims
• Provide customer support

2.2 Account Management

• Create and maintain your account
• Authenticate users and prevent fraud
• Manage your preferences and settings

2.3 Communication

• Send important updates about your orders
• Respond to inquiries and support requests
• Send newsletters and promotional materials (with your consent)
• Notify you about product updates and new releases

2.4 Website Improvement

• Analyze user behavior and preferences
• Improve website functionality and user experience
• Develop new features and products
• Conduct research and analysis

2.5 Marketing and Advertising

• Personalize content and advertisements
• Measure advertising effectiveness
• Send targeted marketing communications

2.6 Legal Compliance

• Comply with legal obligations
• Protect our rights and property
• Prevent fraud and unauthorized access
• Enforce our Terms & Conditions

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers

We engage trusted third-party service providers to assist with business operations, including:

• Payment processors (for secure transaction processing)
• Shipping and logistics companies (for order fulfillment)
• Email service providers (for communications)
• Analytics providers (Google Analytics, Facebook Pixel)
• Customer support platforms
• Cloud storage and hosting services

These service providers have access only to the information necessary to perform their functions and are obligated to protect your data.

3.2 Legal Requirements

We may disclose your information when required by law, including:

• Compliance with court orders or legal processes
• Response to lawful requests from government authorities
• Protection of our legal rights and property
• Investigation of fraud or security issues
• Protection of user safety

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide choices regarding your information.

4. Data Security

We implement robust security measures to protect your personal information:

• Encryption: All sensitive data is encrypted using industry-standard SSL/TLS protocols
• Secure Payment Processing: Payment information is processed through PCI-DSS compliant payment gateways
• Access Controls: Strict access limitations to personal data within our organization
• Regular Security Audits: Periodic assessment of our security infrastructure
• Secure Data Storage: Data stored on secure servers with regular backups
• Employee Training: Staff trained on data protection and privacy practices

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to maintain the highest standards.

5. Your Rights and Choices

5.1 Access and Correction

You have the right to:

• Access your personal information
• Request corrections to inaccurate data
• Update your account information

5.2 Data Deletion

You may request deletion of your personal information, subject to legal retention requirements. Note that some information may be retained for:

• Completing pending transactions
• Complying with legal obligations
• Resolving disputes
• Enforcing agreements

5.3 Marketing Communications

You can opt out of marketing communications by:

• Clicking "unsubscribe" links in emails
• Adjusting preferences in your account settings
• Contacting us directly at the information provided below

5.4 Cookie Preferences

You can manage cookie settings through:

• Our cookie consent banner
• Browser settings
• Third-party opt-out mechanisms

5.5 Do Not Track

Our website responds to Do Not Track signals. You can enable this feature in your browser settings to limit tracking.

6. International Data Transfers

DEX Shop operates from France and serves customers globally. Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international data transfers, including:

• Standard contractual clauses
• Privacy Shield frameworks (where applicable)
• Adequacy decisions by regulatory authorities

7. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take immediate steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

8. Third-Party Links

Our website may contain links to third-party websites and social media platforms, including:

• Facebook
• Twitter
• Instagram
• LinkedIn

We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, accounting, or reporting requirements
• Maintain records for warranty and support purposes
• Resolve disputes and enforce agreements

Typical retention periods:

• Account information: Duration of account plus 3 years
• Transaction records: 7 years (for tax and accounting purposes)
• Marketing data: Until consent is withdrawn or 2 years of inactivity
• Website analytics: 26 months

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Effective Date" at the top of this policy
• Sending email notifications for significant changes (when appropriate)

We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.

11. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process personal information based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contractual obligations
• Consent: Where you have provided explicit consent
• Legitimate Interests: For business purposes that do not override your rights
• Legal Obligations: To comply with applicable laws and regulations

12. Your European Privacy Rights

If you are located in the EEA, you have additional rights under GDPR:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time
• Right to Lodge a Complaint: File a complaint with your supervisory authority

13. California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising privacy rights

Note: DEX Shop does not sell personal information to third parties.

Last Updated: January 1, 2025
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